This Cookie Policy explains how the KEEPMOMENTS store at keepmoments.uk uses cookies and similar technologies, why we use them, and how you can control them. We understand that many of our customers come to us at a meaningful or difficult time, and we keep this explanation as clear and straightforward as we can, so that you can make an informed choice about what happens on your device.
This is a standalone document. For the full picture of how we handle your personal information - including the recipients of your data, international transfers, retention periods and your rights - please read our Privacy Policy, to which we link below.
1. Who we are
The organisation responsible for the data processed through cookies and similar technologies on this store is:
KEEP MOMENTS LTD 167-169 Great Portland Street, 5th Floor, London, W1W 5PF, United Kingdom Operational address: Wapienna 4A/2, 71-790 Szczecin, Poland E-mail: [email protected] Phone: +48 731 850 700
KEEP MOMENTS LTD is a private company limited by shares, incorporated in England and Wales, registered with Companies House under number 11909402.
KEEP MOMENTS LTD is the data controller for the information collected through cookies and similar technologies on keepmoments.uk. If you have any questions about this policy or about your privacy, please contact us at [email protected].
2. What cookies and similar technologies are
Cookies are small text files placed on your device when you visit our store. They allow the store to remember your actions and preferences over time, so that you do not have to re-enter them whenever you return or move from page to page.
We also use other technologies that work in a similar way - software development kits (SDKs), pixels and tags, local storage, and server-side event interfaces. These can store or read information on or from your device, or work together with cookies to recognise your browser. Throughout this policy, when we refer to "cookies" we mean cookies and these similar technologies together, unless we say otherwise.
A few terms it helps to know:
- First-party technologies are set by us (keepmoments.uk). Third-party technologies are set by another organisation whose service we use, such as Google, Meta, TikTok or Microsoft.
- Session cookies last only for your current visit and are deleted when you close your browser. Persistent cookies remain on your device for a defined period or until you delete them.
Some measurement also happens server-side - that is, directly between our systems and an advertising provider's systems - rather than only in your browser. We explain this in section 7, because it is treated the same way as a cookie: it runs only when you have given the relevant consent.
3. How we ask for your consent
When you first visit keepmoments.uk, we show you our own consent banner before any non-essential technologies are used. Until you make a choice, all non-essential cookies and similar technologies are blocked. We do this using Google Consent Mode v2, which keeps consent set to "denied" for analytics and marketing by default, so that nothing in those categories runs without your agreement.
You can decide for each category separately (strictly necessary, analytics, marketing). Rejecting non-essential technologies is as easy as accepting them: the banner shows a clearly visible "Reject all" option alongside "Accept all". Strictly necessary technologies do not require your consent and are always active, because the store cannot function without them.
We record your choice as proof of your consent and remember it, so that we honour it on your return visits and do not ask you again unnecessarily.
In the United Kingdom, our use of non-essential cookies and similar technologies is based on your consent, in line with the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR) and the UK GDPR (the retained General Data Protection Regulation as it applies in the UK) together with the Data Protection Act 2018.
4. The three cookie categories
We group cookies and similar technologies into exactly three categories:
- Strictly necessary - always on. These are required for the store to function, for example to maintain your session, keep your basket, support security and load balancing, and remember the consent choice you have made. They do not require your consent.
- Analytics - only with your consent. These help us understand how the store is used so that we can improve it.
- Marketing - only with your consent. These are used to measure and improve our advertising and to show you relevant ads.
Every technology listed in the table below belongs to exactly one of these three categories.
5. Cookies and technologies we use
The tables below list the cookies and similar technologies we use, grouped by category, with their provider, purpose, type and a representative lifetime. Lifetimes are indicative: a provider may adjust them, and your own browser settings can shorten them.
Strictly necessary (always on)
| Name / tool | Provider | Purpose | Type | Representative lifetime |
|---|---|---|---|---|
| Session cookie | KEEPMOMENTS (first-party) | Maintains your session, basket and basic store function | First-party, browser | Session (deleted when the browser closes) |
| Consent cookie | KEEPMOMENTS / consent banner (first-party) | Stores your cookie consent choices so we can honour them | First-party, browser | 6-12 months |
| Security / load-balancing cookie | KEEPMOMENTS / Cloudflare | Security, fraud prevention and even distribution of traffic | First-party, browser | Session to ~12 months |
Analytics (consent required)
| Name / tool | Provider | Purpose | Type | Representative lifetime |
|---|---|---|---|---|
| Google Analytics 4 (GA4) | Measures store usage, traffic and performance so we can improve the store | Third-party, browser | _ga 2 years, _ga_<container> 2 years, _gid 24 hours |
|
| Google Tag Manager (GTM) | Manages and deploys our analytics and marketing tags; GTM itself sets no tracking cookie but loads the tags below, gated by your consent | Third-party, tag manager | n/a (no own tracking cookie); controls loading only | |
| Microsoft Clarity | Microsoft | Session recording and heatmaps to understand how visitors use the store and improve usability | Third-party, browser | _clck 1 year, _clsk 1 day |
A note on Microsoft Clarity. Clarity records how visitors interact with our pages and produces heatmaps. It runs only with your consent. It is configured with masking of sensitive fields, so that information you enter - including form fields, personal details, any engraving or inscription text, and content you upload - is not captured in the recording. We use this tool to understand and improve how the store works, never to read the personal contents you share with us about a person, a pet or a memory.
Marketing (consent required)
| Name / tool | Provider | Purpose | Type | Representative lifetime |
|---|---|---|---|---|
| Meta Pixel + Conversions API (CAPI) | Meta (Facebook / Instagram) | Measures ad performance, attributes conversions and builds audiences for our advertising | Third-party, browser + server-side; identifying data is hashed; consent-gated | _fbp 3 months; server-side events retained per Meta's policies |
| TikTok Pixel + Events API | TikTok | Measures ad performance, attributes conversions and optimises our TikTok advertising | Third-party, browser + server-side; identifying data is hashed; consent-gated | _ttp ~13 months; server-side events retained per TikTok's policies |
| Google Ads (remarketing + conversion tag) | Measures ad conversions and shows relevant ads, including remarketing | Third-party, browser | Up to 90 days; some Google advertising cookies up to ~2 years |
6. Server-side events are still consent-based
Some conversion measurement also happens server-to-server (Meta Conversions API and TikTok Events API), rather than only in your browser. This server-side measurement runs only when you have given marketing consent, and identifying data - such as an e-mail address or a device identifier - is hashed before it is sent, so that it is not transmitted in a directly readable form. If you withdraw marketing consent, both browser-side and server-side measurement stop for future activity.
7. Signing in with Google or Facebook
Our store lets you log in or register using your Google or Facebook account. If you choose this option, we receive your e-mail address, your name and an account identifier, which we use to create or match your customer account. This sign-in process is also governed by Google's and Meta's own privacy terms, in addition to ours. Social sign-in is not itself a cookie, but we mention it here for transparency; for more detail please see our Privacy Policy.
8. How to change or withdraw your consent
You can change or withdraw your consent at any time using the cookie-settings link in the footer of every page. Opening it lets you reopen the banner, review your choices and adjust them. Rejecting non-essential technologies is as straightforward as accepting them.
You can also manage cookies through your browser settings, where most browsers let you block or delete cookies. This is a secondary route, and blocking strictly necessary cookies may stop parts of the store from working.
When you withdraw consent, we stop the related processing going forward, on both the browser side and the server side. Information already collected is handled as set out in our Privacy Policy.
9. Records of your consent
We log your consent choices - the date and time, the categories you selected, and the version of this policy in force at the time - so that we can demonstrate that consent was given and honour your choice on return visits. These records are kept as proof of consent and are handled in line with our Privacy Policy.
10. More information, your rights and how to contact us
For the full account of how we process your personal information - including the recipients of your data, international transfers, retention periods and your data-subject rights - please read our Privacy Policy, available at keepmoments.uk/privacy-policy.
If you have any question about cookies or about your privacy, our data-protection contact is [email protected]. You may raise a concern or complaint about how we handle your personal data directly with us at that address, and we will respond to you. You also have the right to complain to the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection, at ico.org.uk.
11. Changes to this Cookie Policy
We may update this Cookie Policy from time to time, for example when the technologies we use or the applicable rules change. The current version is always identified by the "Last updated" date shown at the top and bottom of this page. When we make a material change, we will ask for your consent again through the banner where the law requires it.
12. Seller information
KEEP MOMENTS LTD Private company limited by shares, incorporated in England and Wales Companies House registration number: 11909402 Registered office: 167-169 Great Portland Street, 5th Floor, London, W1W 5PF, United Kingdom Operational address: Wapienna 4A/2, 71-790 Szczecin, Poland E-mail: [email protected] Phone: +48 731 850 700
Last updated: 15 June 2026